Adobe Customer Story: Kicking sports video production into high gear
International football tournaments are some of the most-watched events in the world, easily reaching billions of viewers. For a tournament’s video production staff, there is little room for error. Not only must production teams deliver live event coverage, but also hundreds of hours of player profiles, in-depth interviews, replays, and match highlights for broadcast providers, partners, and sponsors around the world.MoovIT uses its video expertise to support video production teams for major sporting events, including European and World football tournaments. The company develops workstations and workflows that help producers and editors deliver hundreds of hours of fantastic video for fans worldwide.“ The broadcast environment is changing ,” says Wolfgang Felix, Managing Director at MoovIT. “Our clients don’t just need content for television broadcasts, but also social media and even new types of media such as virtual reality. They need to deliver content as quickly as possible, but without sacrificing quality. Our job is to find creative solutions to solve their workflow problems.”While the MoovIT team has years of experience to offer clients, the company is only as good as its technology. That’s why it’s essential for MoovIT to have strong IT and creative partners to power its workflows. When the company was first founded, it built its video editing workflow on Final Cut Pro, but it quickly realized that it needed a different solution to meet the international demand for timely content.Adobe Premiere Pro met all of MoovIT’s needs for a fast and flexible editing environment. Not only does the solution offer powerful built-in capabilities and workflows, but MoovIT could also integrate Adobe and third-party solutions to create a seamless workflow.“Even as technology evolves, Adobe Premiere Pro keeps us working on the cutting edge,” says Felix. “Feedback from our clients’ production teams has been very positive. They love how intuitive, easy, and smooth their video editing workflows are with MoovIT and Adobe Premiere Pro.”