MoovIT video personalisation solutions – delivering content to your customers
What is video personalisation?
Growing numbers of businesses are leveraging videos to share information and insights. In fact, videos have been integral to corporate communications for some time. However, many companies struggle to deliver targeted, personalised content – an issue that is just as relevant to video as it is to traditional communications. The way that customers perceive video content determines how successfully it conveys the key message. Manufacturers, service providers and agencies produce videos to communicate with customers on a host of topics. For example, insurance providers prepare summaries of financial reports, while other businesses use videos to congratulate couples on a new birth. Fashion retailers create clips showcasing the latest seasonal trends, automakers produce videos advertising the perfect car for specific individuals, and cosmetics companies deliver helpful hints, tutorials and recommendations. By combining words, images and sound, videos achieve an effect that exceeds the sum of their parts. And that impact can be enhanced by communicating in a way that feels truly personalized, rather than generic.
MoovIT has developed a new tool that allows businesses to address their customers by name in every video – by simply adapting its text, graphics or language as required. As a result, information and messages are delivered in an engaging and highly targeted way. Animated graphics illustrate the personalised product, while customised greetings and tailored reports address customer-specific issues.
The MoovIT solution
Customer data is imported from the relevant database and assigned to a master video, which is produced only once. Text, graphics and animations are automatically personalised and integrated into the video. The solution’s basic hardware comprises a scalable server and storage system. MoovIT’s software specialists have developed a web-based program that links the video files with customer data. This program can be used anywhere, in line with defined access privileges. Clear administrative and authorisation structures ensure total data security, increase efficiency and simplify collaboration. Moreover, a user-friendly panel makes it easy to assign individual components to the master video, while automated personalisation of all videos takes place in the background, with no manual input required.
The program expedites the entire process of video personalisation. The solution can be used for any number of customers, and content can be delivered over any period of time. Customers receive highly targeted content that directly addresses their needs. The program can be integrated into all common types of customer database, and deployed across the globe in a variety of languages – and the same is true of MoovIT’s in-house-developed localisation function. MoovIT lays the foundations for seamless integration, and ensures that data is available in the correct formats for distribution (via web, mobile devices, etc.).
If you are interested in solutions to the complex challenge of video personalisation, please do not hesitate to get in touch.
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