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Global business players often use videos to advertise their products, communicate with employees and distribution partners, and enhance their overall image. Many of these videos are used on a long-term basis without any alterations – but if content needs to be updated, or revised for a specific national market, the costs soon add up. It is not uncommon for enterprises to pay seven-figure sums over the course of a year for precisely these kinds of changes.
The technical term for this process is localisation. In concrete terms, localisation entails tailoring all content – including text, language, graphics and logos – to the specific requirements of each national market, so that the same video, with authorised, up-to-date content, can be used in multiple countries.
But what if there was a way to significantly reduce localisation costs without requiring additional creative services, increasing the workload of your staff, or compromising existing workflows?
MoovIT has developed a concept that addresses these precise needs. The variables are: the number of videos to be localised each year, the languages used, and the processing costs in each case. These costs typically range between €200 and €1,000.
Here’s an example. Imagine that a business produces 50 product videos per year, and localises these videos into 35 languages. In this example, the business would be charged the following, depending on the processing costs:
Example 1: 50 × 35 × €200 = €350,000
Example 2: 50 × 35 × €1,000 = €1,750,000
As you can see, the business in this example faces a bill of between €350,000 and €1,750,000 per year for video localisation. But MoovIT’s innovative concept could lower these costs by approximately 60 per cent.
The MoovIT solution
MoovIT provides central storage, so that users can store the original data of the video they produce. MoovIT’s innovative software enables you to enter text in the target language via a browser-based interface. In the background, the software updates your video automatically. Additional information, such as contact details and country codes, can be updated in the same way. At MoovIT, we ensure seamless integration – so your data is available in appropriate formats for distribution (web, mobile devices, etc.), and/or can be sent to your content management system, if applicable. However, if your organisation faces a different localisation challenge, let us know – and we’ll do everything we can to find the perfect solution for you. We would be very happy to meet you to discuss the complex process of localisation. We are confident that our expertise will help you to achieve significant cost savings.
If you have any questions or suggestions, please do not hesitate to contact Wolfgang Felix at MoovIt.
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WestCom Media Group was founded in 1991, and comprises three innovative and successful media businesses. WestCom Medien uses its own TV broadcast licence to transmit North Rhine-Westphalia’s edition of regional news programme ‘17.30 SAT.1’. WestCom Information, meanwhile, has an editorial team that produces magazine pieces and reports for major German private and semiautonomous public broadcasters. Finally, WestCom Broadcast Services is a modern, full-service technology provider, serving TV channels and enterprises.
WestCom is headquartered in Dortmund, Germany. It also has an offi ce in Düsseldorf, primarily responsible for producing reports from the state parliament of North Rhine-Westphalia.
WestCom is committed to producing high-quality, leading-edge editorial content – from reports on current issues, to the development of new formats and creation of made-to-order productions.
Since moving into new offi ces, WestCom Medien’s editorial team has taken steps to modernise its technology workflows, making them truly HD-ready. The goal is to enable the editorial team to create reports for North Rhine-Westphalia’s SAT.1 regional news programme, in a way that is easier, more flexible, automated and fast – with guaranteed reliability and minimum downtime.
The entire system needs to be geared towards editorial work, as the editors also fulfi l the role of VJs. They manage and edit the reports – from ingest through to play out. Camera crews, cutters and administrators do not contribute actively to this process, instead playing a supporting role for special tasks or to answer questions.
However, it may take multiple editors to complete a single report – which is why it is vital that all team members can communicate and collaborate seamlessly.
The new workflow needed to combine the latest technical standards (HD) and enhanced processes (a fully redundant storage system based on a network infrastructure) with existing client devices.
The central element of the solution is EditShare EFS, a fully redundant, exceptionally reliable storage system based on two controllers and four storage nodes. EFS boasts 128 terabytes of storage, and features 10-gigabit Ethernet connections.
The new network infrastructure greatly increases the ease and flexibility with which WestCom can integrate its 40 existing Apple clients. The scalable system offers plenty of scope for expansion, including the potential to add new editing desks from diverse vendors. What’s more, WestCom professionals can continue to use the existing editorial system.
EFS incorporates Flow software elements that fulfil the requirements of a state-of-the-art MAM platform. Moreover, to ensure seamless interaction between the EditShare storage nodes and Adobe Premiere editing software, MoovIT’s developers have created “Helmut”, a standardised tool that has been integrated into WestCom’s workflow. “Helmut“ enables easy, agile project management. The tool automatically assigns identification numbers to each project, and results in a clear, logical folder structure that helps the team to create, locate and assign projects. Furthermore, “Helmut“ manages the personal settings of each Adobe Premiere user – ensuring that the program interface and settings deliver exactly what each employee requires.
MoovIT’s software experts have also developed panels for Adobe Premiere that automatically manage the ingest of XDCAM files and the export of data for distribution. Despite the step up to HD quality, media files can now be readied for playout (in all formats) or posted online faster than ever before. The transfer of data to other parts of the infrastructure, such as the editorial system or data archive, has been significantly accelerated, too.
The new workflow allows the editorial team to focus fully on their core tasks, as the key technical processes run automatically in the background.
From day one, the MoovIT team was on hand to provide advice and assistance as WestCom made changes to its technical and editorial processes. The scope of service included technical planning, product consultancy, software development and support at every stage of the project. In particular, the team focused on ways to optimize editorial processes for the switch to HD. The redundant, high-performance workflow delivers the outstanding reliability that WestCom needs – enabling multiple editors to collaborate and communicate seamlessly and simultaneously. MoovIT tailored its solution to work with WestCom’s existing technology – encompassing the edit suites, plus the editorial and archiving system.
The first phase of the workflow upgrade project – focusing on the production of North Rhine-Westphalia’s SAT.1 regional news programme – took place at WestCom Medien’s Dortmund site. Additional phases are currently at the planning stage.
The HD workflow is technically complex, but a host of easy-to-use elements allow WestCom’s editorial team to fulfil the role of VJs, capable of producing the entire broadcast.
The redundant, high-performance system offers exceptional flexibility and high availability. Super-fast processes enable editors to work on new items for broadcast, even while a live program is on air – resulting in ‘just in time’ broadcasting.
MoovIT’s software has greatly simplified workflows – cutting the number of errors by 50 per cent. Moreover, streamlined administrative processes allow WestCom to quickly trace and eliminate potential sources of error. This represents a significant improvement.
Although WestCom has only employed Apple devices to date, it would be easy to integrate clients from alternative manufacturers – an important consideration for the future.
The upgraded (office) network infrastructure – which previously relied on Fibre Channel technology – simplifies collaboration inside the office, and also enables the team to work more efficiently with external partners.
The system is highly scalable, offering ample potential for expansion and modifications.
In addition, WestCom has significantly lowered its electricity costs.
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MediaServiceCenter is an independent provider of TV production services. The company – founded in 1999 – is headquartered in Mainz, at the heart of Germany’s Rhine-Main metropolitan region. It owns two television studios, and delivers services to producers of TV magazine features, in-depth reports, advertisements and entire shows. In 2013, it opted to upgrade its existing SD production technology, switching to a new, file-based HD workflow.
MediaServiceCenter required technology that would enable it to deliver professional-quality broadcasts, both now and in the future.
The company therefore decided to invest in upgrading its workflow. Its plans were highly ambitious, both in terms of technical requirements and timescales. Within just five months, MediaServiceCenter needed to design and implement a fully-automated HD workflow for its TV production processes – from planning to broadcast, incorporating content management, editing and file archiving systems.
Live television broadcasts demand short lead times, rapid editing processes and stable, reliable broadcasting operations. The company opted to work with specialist partners to achieve its planned objectives, with MoovIT’s team of experts playing an important role in coordinating the project. Seamless collaboration between all project partners eliminated the need for an external contractor.
The solution encompasses a centralised EditShare Flow media asset management platform, plus an editorial system from Step2e that is used to manage the programme. To ensure each show runs smoothly, these two systems must interoperate and communicate seamlessly. Moreover, MediaServiceCenter required an editorial workflow that enabled individual team members to work with content from a central source, in line with the access privileges of each user.
The MediaServiceCenter team uses three Geevs servers (for studio, archive and show management) for video ingest. The selected video archive – or, for example, footage in the P2 or XDCam formats – is saved on EditShare central storage. The files are ingested and made available for post-production using EditShare Flow. A total of 60 Avid Media Composer editing suites are connected to the system. Once the clips have been prepared for broadcast, they are automatically migrated to the archive system. In addition LTO tapes are used to create long-term backup copies.
In addition to processing and backing up all content for broadcast, all videos are incorporated into the automated archiving process once they have been imported. As a result, MediaServiceCenter professionals will benefit from far faster, more secure and easier access to archived material in future.
The MediaServiceCenter team leverages Step2e servers to manage broadcast automation and archiving processes, while a Omneon Harmonics server is used for playout. Moreover, the company opted to employ the AVCIntra 100 codec.
To ensure that Flow OP-Atom files, edited using Avid Media Composer, can be effortlessly converted to the OP1a format required by the Step2e editorial system and Omneon playout server, MoovIT integrated a Vantage transcoding server into the solution.
Despite the multiple file structures in use, the diverse systems are fully able to communicate with each other – and all are integrated into a single, efficient workflow.
MoovIT was responsible for planning and installation, including seamless coordination of all components, plus tailored software solutions to enable automated file transfer.
MoovIT has supported MediaServiceCenter at every stage, from initial concept through to implementation. By working closely with two partners – Step2e for the content management and editorial system, and Teltec for the AV technology – it was possible to implement the project within just five months, in line with the customer’s ambitious objectives. Following the official handover, MoovIT experts provided training to MediaServiceCenter’s technical team. As a result, the entire system has run seamlessly since 1 January 2014. And with support agreements in place, MoovIT’s successful collaboration with MediaServiceCenter continues to this day.
Despite its complex server structure, MediaServiceCenter now benefits from reliable, fully-automated workflows that free up more time for creative design tasks. The solution – which includes a new fibre-optic network, high-performance servers and the standardised AVC-Intra 100 codec – has accelerated the company’s workflows in comparison to its previous SD operations.
The editing process is highly flexible, with multiple editing professionals able to work independently at 60 editing desks, on a centralised platform. Programme content can now be altered at short notice, increasing agility when planning TV shows. Broadcast content is archived automatically. Additional archive material can be incorporated into the process as required, and can then be accessed quickly and easily whenever it is needed in the future.
Remote server maintenance is possible: MoovIT specialists can access the servers and respond to any issues at a moment’s notice, helping to ensure that programming continues to run seamlessly.
In summary, MoovIT – in collaboration with its partners, and without the involvement of an external contractor – has successfully and quickly implemented a complex, reliable and customised solution that enables fully automated broadcasting.
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7T1 Media brings events to life, helping the audiences to experience all the emotions of sport, art and advertising. It uses technology in a creative way, resulting in innovative productions that present familiar subjects in a fresh light, with eye-catching special effects. The company produces TV show reports, entire programmes, and films for sport and business customers. It also serves private and semi-autonomous public TV broadcasters. The 7T1 Media team specialises in presentation and product films, advertising and branded content, and produces movies and documentaries for broadcast in cinemas and on television. It boasts expertise in all aspects of its industry, from the design and development of formats and films, to film production, high-quality post-production, and consultancy services for the establishment and operation of complex production environments. Its founders, Torsten Bender and Ansgar Pohle, boast over 15 years’ experience in directing, production and editing roles.
7T1 Media produces high-quality content for both studio and outside broadcasts. Its team and technology need to be exceptionally agile and able to deliver content to extremely tight deadlines. This is particularly true for its outside broadcasts from across the globe, such as reports on Formula One races that air during a TV channel’s sports shows. Against this background, it is essential that the company’s processes – together with its recording, storage, editing and transmission technology – run seamlessly at all times.
Moreover, high-performance connections between clients and storage media are absolutely vital. Rapid data transfer doesn’t just save valuable time; it is also crucial for the business in terms of costs.
7T1 has undertaken increasingly ambitious projects in recent times. With this in mind, it has expanded and fine-tuned its technological infrastructure for both outside and studio broadcasts. To meet these evolving demands, 7T1 asked MoovIT to advise on, implement and support the expansion of its EditShare storage. It also tasked the company with planning and carrying out reliable backups, establishing fast and secure data connections, and migrating from Final Cut editing software to Adobe Premiere solutions.
7T1 Media plans its productions and use of equipment based on the format required (sports report, advertising trailer, film or documentary). As such, it deploys cameras ranging from GoPro and XDCAM models to F5, GH4 and FS7 products, depending on the task and conditions at hand.
For outside broadcasts, which typically require approximately two weeks on site, up to ten editing suites are connected to an EditShare environment. Content is imported and processed simultaneously. The video files are stored on EditShare servers, enabling users to rapidly access the material for real-time editing. LTO tapes are employed for long-term backup purposes.
The content is then played out using the customer’s preferred codec, or sent back to the studio for further processing.
7T1 Media’s stationary studio technology comprises 5 editing suites with 10-gigabit Ethernet connections, and 8 workstations with 1-gigabit connections. The company has tripled its EditShare storage capacity from 32 to 96 terabytes. This open, scalable system will make it easy to integrate additional high-performance clients in the future.
The production team primarily works using the Adobe Creative Cloud suite. Videos are typically edited using Premiere Pro and Visual FX with After Effects.
For projects with a tight deadline, content is copied onto the server and edited immediately without converting the diverse file formats in use.
For large-scale productions (with over 1 terabyte of raw content), all files are converted to the ProRes 422 codec. This step significantly streamlines the workflow while minimising the risk of errors. All users benefit from the same, clear overview of the project files, thanks to EditShare Media Spaces and 7T1 Media’s own, strictly defined folder structure.
A 65-terabyte Synology network-attached server (NAS) is connected to the system via 10-gigabit Ethernet. This ensures that large quantities of data can be backed up simultaneously. LTO 6 tapes are used for long-term backup purposes, e.g. after broadcast content has been edited.
7T1 Media edits, renders and processes native or converted content before delivering it to customers. Edited material is delivered with the customer’s preferred codecs for broadcast, the Internet, for mobile or other networks – with a level of quality and resolution to match the intended purpose.
MoovIT was a partner for 7T1 Media throughout the project, providing planning, consultancy services and system development expertise. The two parties collaborated closely to develop the solution. MoovIT installed the necessary hardware and software. 7T1 Media professionals benefit from training and access to round-the-clock support, ensuring seamless production operations, both in the studio and out in the field.
MoovIT was a proactive project partner at every stage – from initial concept planning to expansion and migration. Using the existing infrastructure, MoovIT has built strong foundations for further additions and expansions. Flexible, real-time processes ensure that all data can be stored quickly and reliably, for both studio-based and outside broadcasts. Individual users now enjoy direct access to the content they need. It was essential to ensure that 7T1 Media could migrate and securely transfer its data, taking diverse systems into account. To date, this process has occurred without any hitches.
However, new challenges and obstacles arise on a daily basis – and each of these needs to be addressed quickly and easily. MoovIT is the perfect partner for this ongoing task, thanks to its ability to rapidly develop solutions that work, both now and in the long term.
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In April 2012, Cologne duo Mrs. Greenbird applied to take part in X Factor, a singing competition broadcast on German TV station VOX. And on 25 November that year, they were voted the winning act.
Over the course of the contest, countless hours of footage was captured of the twosome – much of which was to be made available as extra content on various TV channels and online platforms.
Cologne-based production specialist Magic Media Company (MMC) was tasked with viewing and editing these recordings – along with footage of around 24,000 other X Factor hopefuls.
Before the material began flooding in, the postproduction supervisor and his team began considering how to manage this process more efficiently and effectively. It quickly became clear that there was a need to extend their existing systems.
MMC needed to be able to process video material at eight edit suites simultaneously, with each showing nine feeds in a multi-camera configuration. However, the existing hard disk capacity was insufficient for the task – and the network infrastructure was not capable of transmitting such large data volumes between the central storage system and individual workstations. The MMC team required eight edit suites for processing XDCAM HD 422 feeds in a nine-way multi-camera split-screen view, two Pro Tools systems for mixing, and four additional editing desks for data ingestion. This meant the planned solution would need to keep a minimum of 78 video streams up and running at any given moment. No mean feat – it would be like driving a Ferrari up and down the motorway at 300 km/h, 24 hours a day, six months at a time.
When planning the system, two factors were of key importance: the computing power needed to decode the XDCAM codec in real time, and the data throughput rates of the server and client interfaces.
The MoovIT team’s first task was to determine how many hard disks were necessary. The combination of the XStream Workflow Director and three EditShare XStream Expansion Chassis meant the central storage system would require 64 hard drives – that is, a total of 64 terabytes.
MoovIT upgraded the HP hardware (editing software: Avid Media Composer) to include a new 10-gigabit Ethernet interface, and connected it to the central storage system via fibre-optic cables. This made it possible to seamlessly stream nine video feeds simultaneously.
To maximise performance, the entire storage system was configured as a single logical unit (stripe set across all four chassis). In fact, the solution ultimately surpassed MMC’s initial requirements – supporting processing of up to 90 XDCAM HD 422 streams.
As production was well underway, it was necessary to first mirror the data that had already been ingested (10TB) onto a second server. The MoovIT team then reconfigured the existing system before feeding the files back in. The entire process was completed in just one weekend – allowing the editors to continue to work undisrupted.
Moreover, MoovIT was tasked with expanding the system for post-production of the VOX ‘X Diaries’ series, using the 3HE version of EditShare Energy (16 hard disks). Plus, as the next series of another music talent contest – Deutschland sucht den Superstar (DSDS) – kicked off, the MMC team needed to sift through a further 32,000 videos. To facilitate this, MoovIT added twelve additional editing desks and an XStream Workflow Director with three Expansion Chassis – a total storage capacity of 64 TB.
By editing video streams transmitted from the studio on up to 10 editing suites at the same time, using a nine-way multi-camera split-screen view, the MMC team could complete an entire 140-minute show in just six days after recording the first shots – a significant time saving.